Soon after the launch of Jewell in May 2013, I was contracted to help refine the branding guidelines, art direct projects, craft catalogs, trend briefs, presentations and webinars, social media and web content, as well as variety of other selling tools. Implementation of changes to the brand standards and building refined brand guidelines to help strengthen the brand while keeping the spirit of the Jewell brand.
Working on photo-shoots as art director, I also shot behind the scenes photos and video for social and web to give customers a sneak peek of upcoming products. Additionally I create branding for the first Jewell Leadership Conference.
Role: Graphic Design and Art Direction